Toy Story 3: “For Your Consideration” Campaign


It’s Oscar season, and any movie that was any movie is asking for the academy’s “consideration.” While some campaigns are less organized, such as Justin Timberlake’s personal crusade to gain The Social Network some Oscar glory, Disney has once again pushed the envelope.

Animated films, no matter how amazing, are often overlooked in the Best Picture category. Only twice before have animated films been even considered for the honor– Beauty and the Beast (’97?) and last year’s Up. But Disney’s Toy Story 3 refuses to be ignored. To combat the often neglectful eye of the academy, Disney is running what appears to be an ingenious campaign for Toy Story 3 in an attempt to be considered as a Best Picture nominee.

Disney has released a series of imaginative posters comparing their Toy Story 3 to past Oscar Best Picture winners. Taking scenes from the actual film featuring all our favorites–Woody, Buzz, Jesse–each poster features the tagline “Not since [movie]…”

Spoofs include Lord of the Rings, On the Waterfront, and an all too funny picture of Jesse with the tag “Not Since Annie Hall…”

The website is featured below, and I’ve attached a few pictures to this post. Really, the photos are worth a look…and consideration (whether you’re from the academy or not).

http://www.waltdisneystudiosawards.com/toystory3/photos.php

Not since On the Waterfront…

Not since The Sting…

 

Not since The Sound of Music…

http://www.waltdisneystudiosawards.com/toystory3/photos.php

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