During my internship I was assigned to log onto a clients’ twitter page and follow all of the Fortune 500 companies. Our client worked as a business to business counselor, so any connections we could make for her with big name companies were greatly appreciated. And so I set to work, searching company by company according to the list. Needless to say, the process became a bit tedious, but I was interested to discover the number of these large corporations that enlisted the use of social media.
An article from Ragan’s PR Daily has revealed to me further social media trends of the Fortune 100 companies. The information comes from Burson-Marsteller’s social media study released yesterday. So what do you think? Any surprises?
1. Twitter is the most popular social media platform.
77% of companies have a twitter page.
2. Companies are interacting more on Twitter.
67% use “@” to communicate with consumers.
3. Fortune 100 companies have more Twitter followers.
4. More people are talking about companies on Twitter.
5. Facebook use increased by 13 percent.
The number of ‘likes’ have increased 115%.
6. Companies are giving their stakeholders a voice on Facebook.
75% let customers post on their walls; 72% respond to wall comments.
7. The number of YouTube accounts increased.
57% have a YouTube page.
8. More companies are using “all four” social media platforms.
25% have a Twitter, Facebook, Blog, and YouTube page.
9. Asian companies are helping fuel the increase in social media.
10. Companies are embracing the blog.
The average number of blogs per company increased 63%.