“Cars n’ Deals”: Pixar works the web


I absolutely love viral movie campaigns, and Pixar has yet to disappoint (see Toy Story 3 social media campaign. No, seriously– click the link and check it out. It’s great!).

The first Cars movie, much like all Pixar movies, received rave reviews and prominently displayed Pixar’s unique ability to simultaneously entertain both children and parents. It’s 5 years later, and expectant audiences are eagerly awaiting the sequels upcoming release.

Trailers have been showing for a while now, promoting the film in the regular way. Pixar, however, is anything but regular. After the success of the Toy Story 3 viral campaign, the company has turned once more to director Chris Cantwell. Together with Pixar, Cantwell has put together faux car advertisement to promote the new Cars film. The video is complete with corny sales pitches, editing gaffes, and cheap-looking production quality. This ‘ad’ makes all those other annoyingly tacky bargain car commercials look award-worthy– and I say that as a great compliment. The video is hilarious and well worth a watch, for Pixar fans or those just looking for a laugh.

Pixar and Cars fan, however, are in for a special treat. Hidden within the video is link to a site where you can watch exclusive footage from the film (hint: 57 second mark). Also, if I’m not mistaken, some of the actual cars seen in video might look a bit familiar to anyone who has seen the trailer…just saying.

Sprinkled throughout the video are also hints to the new movie’s plots. Make sure to watch it more than once to make sure you catch everything. Plus, apparently the phone number they give at the end of the commercial is a working line. I might have to pick up a phone and check this out for myself!

Cars 2 opens June 24, 2011.

P.S. My favorite parts: “Lion of a deal” as he wears a tiger costume and the jingle at the end (“but don’t go too far or you’ll miss it”).

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