On Amazon, E-Books have the Edge


July 1995:

Amazon.com opens its virtual doors and begins selling hardcover and paperback books.

November 2007:

With the introduction of Amazon’s revolutionary e-book reader, The Kindle, the website also began selling corresponding e-books.

July 2010:

Kindle e-books sales surpass hardcover book sales on the website.

And now, customers are purchasing more Kindle e-books than both hardcover and paperback books combined.

A mere four years after its introduction, the Kindle has become such a popular format that its book sales have surpassed a traditional medium whose popularity lasted thousands of years.

With over 950,000 books to choose from, 790,00 of which are $9.99 or less, users have embraced this new technology. In addition, there are millions of free, out-of-copyright books available for download. The Kindle’s success continues to show rapid expansion, with more than 175,000 books added to the Kindle Store within just the last 5 months.

In response to the Kindle’s swift success, Jeff Bezos, the Founder and CEO of Amazon.com said:

“Customers are now choosing Kindle books more often than print books. We had high hopes that this would happen eventually, but we never imagined it would happen this quickly – we’ve been selling print books for 15 years and Kindle books for less than four years.”

Marketing under the mantra “Buy Once, Read Everywhere,” millions have turned to Kindle’s and other e-book readers as their primary source of Literature. Realizing the success within the market, and understanding the need to compete with these tech-savvy inventions, bookstores such as Barnes & Noble have introduced their own e-book readers. In November 2009, Barnes and Noble introduced the Nook in an attempt to counter Amazon’s Kindle success.

Other tablet devices, such as Apple’s iPad and multiple smart-phone devices, have also hit the market providing similar services.

There is no denying the convenience of e-readers: they allow you to take a multitude of books with you without all the hassle of carrying/lugging, the books are less expensive, they’re light weight, text can be magnified, and numerous other positive attributes. And yet, there remains a niche loyal to the traditional paper and ink method of reading (myself included). After all, no matter how technologically advanced these machines become, it’s impossible to completely replicate the experience of reading a good old-fashion book.

Here are a few more Kindle milestones:

  • Since April 1, 2011, for every 100 print books sold by Amazon, 105 Kindle e-books have been sold (not including the free Kindle books, either).
  • So far in 2011, Amazon has sold more than 3x as many Kindle books as they did during the same period of the previous year.
  • Less than a year after the introduction of the UK Kindle, Amazon.co.uk is selling more Kindle books than hardcover at a rat of more than 2 to 1.

And here are some Amazon.com Fun Facts:

  • The first book sold on Amazon.com was Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought.
  • Amazon.com opened their DVD/Video store in November 1998.
  • In 1999, Time Magazine names Amazon founder and CEO Jeff Bezos “Person of the Year.”
  • In October 2001, Amazon introduces the “Look inside the book” feature on their website.
  • Amazon.com is also responsible for the operation of imdb.com.
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