A couple of weeks ago my family and I all received an email from my brother, informing the family that he had decided to start a blog. I was overjoyed to welcome him to the blogosphere and was glad that, as an already talented writer, he decided to try his hand at a new medium.
Then, the other day, I received another email from my brother, this time asking me how exactly to get his blog ‘out there.’ And there you have it, the age-old question (or at least digital age-old question): Now that you’ve decided to write about something, how do you get people to read it?
The following is the email I sent him in reply:
The bad news: There is no easy, one-step magic trick to getting a blog
The good news: Your problem is exactly the sort of work that I’m
looking for a career in, so I’d be happy to try my hand at helping you out.
Basically, what you’re asking about is Search Engine Optimization (SEO).
People make careers out of driving traffic to websites, but alas you
are not a multi-million dollar corporation and I am but a mere novice
in the ways of SEO. Still, I’ll do my best to give you some quick and
easy tips, especially ones that I have followed with my own blog.
Now, keep in mind, my blog is no best-seller. It took me months to
get the limited readership that I have. Yes, sad but true, the basic rule of thumb is
that increasing traffic will take time– perhaps not months, but time
First off, I hate to admit it to you, but don’t forget that in all
actuality, your blog’s premise isn’t unique (Sorry. Harsh. I know.) In
fact, you would be hard put to find any topic to write a blog on that
would be unique nowadays. It is the content, rather, that
sets a blog apart.
So let’s get down to the nitty-gritty and I’ll give you some basic SEO
1) Link your social media: I noticed you have already used Facebook to
publicize your blog, now go a step further. I suggest making a unique
Twitter account for your blog. You can then feature your tweets right
on your website. Also, you’ll be reaching a completely different
audience. I also have a Tumblr, which you might want to look
into. There are also YouTube accounts, Stumbled Upon, Flickr, Digg,
MySpace, even LinkedIn. Whatever your feel will work best for you. And
2) Search Phrases: Use unique and specific tags for your posts. When
you just label something as ‘video games’ or ‘books,’ imagine the
number of search results that show up before your own. Be specific and
feel free to be liberal with the amount of tags you have. Also, the
words on the site itself all are put into some crazy mathematical
equation that determines your sequence in search results. I’ve found
that people have been driven to my site even by the words used in
images that I post. You can figure these things out by looking at your
WordPress stats. So be creative and feel free to be wordy.
3) Keep your content fresh, relevant, and user-friendly: Seems simple
enough, true, but just keep it in mind. Make sure that when a person
stumbles upon you after searching, they are getting exactly what they
are searching for. As far as keeping content fresh– you seem to be
doing that well. One thing I will point out is the ‘user-friendly’
aspect. Try not to let your posts get too looooong. While for some blog
readers, that’s not a problem, for others is a major deterrent. It’s
overwhelming to scroll down the length of a page and see that the post
you are (or were) about to read is much lengthier than you had
expected. I understand you’re not used to writing for this specific
format, but just keep in mind that it is a different format. Just like
you wouldn’t write a novel like a lab report, or vice versa, you don’t
write a blog post like a novel. I highly suggest looking at one of my
posts for further instructions on this front
4) Reciprocate: I know that you said you’ve been scouring the
blogosphere and to that I say: carry on. Also, comment back when you
do get comments. Visit other blogs and comment. If you see posts that
relate back to your own, comment and suggest that they take a look at
one of your posts (see my stealthy use of this tactic above).
I hope some of these ideas help. Like I said before, it’s not an
overnight process. It takes work and time. Just don’t become
discouraged. Stick to it.
Your fellow blogger,