For some people, the smallest actions and thoughts can turn into ruinous obsessions. While we all have our quirks and pet peeves, individuals suffering from Obsessive-Complusive Disorder suffer from paralyzing fixations and equally tremendous amounts of anxiety. OCD is chronic, long-term, life-altering, and extremely misunderstood.
How often have we jokingly referred to someone’s methodical, seemingly excessive approaches to situations as OCD? Your friend who can’t stand to have even a shred of paper lying on the floor. That person who cringes when a teacher only half erases something from the whiteboard, leaving behind a few lines of marker (I’ve known a surprisingly large amount of people who are extrememelly bothered by this). Or the one who organizes their neatly folded socks by color.
We jokingly laugh at our friends little quirks and habits, throwing around the term OCD as if it were as inconsequential as the common cold.
Now think of those who really suffer from OCD: The fear of the stove being left on keeping you all night as you run downstairs every 5 minutes to check. The need to wash your hands over and over, until you’ve rubbed your skin raw. Your thoughts constantly preoccupied with sounds, noises, and counting, making everyday life impossible.
To bring awareness to this devastating disease, a brilliant 1-second advertisement has been created to give us all a piece of our own medicine. Created for the OCD foundation, the commercial is no more than a brief message written on a blue background.However, the key to this (incredibly) short video is that, in the 1-second it runs, the viewer is unable to read the complete message. A viewer is required to hit play again, and again (and again and again and again…and maybe even again…) in order to find out what it says. The obsessive pressing of the play button acts to help place you in the shoes of an individual suffering from OCD. For some of these people, pressing the button once wouldn’t be sufficient, even if they had enough time to read the message thoroughly.
The individuals behind this ad, as well as the exact motivation for its creation besides to raise awareness remains unknown. The rumor is that McCann Erickson of Israel has created it, possibly as an entry for the Cannes Good Work Contest. Either way, it’s a great message and a great cause. I’ve embedded the video below– how many clicks will you need?