Charlie Bit My Finger Food

Is nothing sacred anymore?

One of my favorite YouTube videos has officially sold out. But then again, as far as selling out goes, this one doesn’t seem so bad.

The popular “Charlie Bit My Finger” YouTube video never fails to bring a smile to my face. Maybe it’s the two adorable children, maybe it’s the British accents, or maybe it’s the all-to-familiar exchange between an older and younger sibling. Well clearly I’m not the only adoring fan because after 366 million views, Gerber  has used the video in a campaign for their Gerber Finger Goods.

The video is the same we’ve come to know and love, with added pop-ups to inform parents on how to know when their children are ready to eat  finger foods– you know, instead of just their brother’s actual fingers.

The video has been up for a few weeks now and received a little more than 200,00 views. I’m unsure of how much the company paid for the rights to the  video (probably enough to send both Charlie and his brother to college a few times over), but the revamped short certainly hasn’t reached the same renown as the original.

In conclusion, the video is as funny as ever, but now it contains a few parenting tips. Simple…and efffective?

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OCD Awareness in One Second (over and over again)

For some people, the smallest actions and thoughts can turn into ruinous obsessions. While we all have our quirks and pet peeves, individuals suffering from Obsessive-Complusive Disorder suffer from paralyzing fixations and equally tremendous amounts of anxiety. OCD is chronic, long-term, life-altering, and extremely misunderstood.

How often have we jokingly referred to someone’s methodical, seemingly excessive approaches to situations as OCD? Your friend who can’t stand to have even a shred of paper lying on the floor. That person who cringes when a teacher only half erases something from the whiteboard, leaving behind a few lines of marker (I’ve known a surprisingly large amount of people who are extrememelly bothered by this). Or the one who organizes their neatly folded socks by color.

We jokingly laugh at our friends little quirks and habits, throwing around the term OCD as if it were as inconsequential as the common cold.

Now think of those who really suffer from OCD: The fear of the stove being left on keeping you all night as you run downstairs every 5 minutes to check. The need to wash your hands over and over, until you’ve rubbed your skin raw. Your thoughts constantly preoccupied with sounds, noises, and counting, making everyday life impossible.

To bring awareness to this devastating disease, a brilliant 1-second advertisement has been created to give us all a piece of our own medicine. Created for the OCD foundation, the commercial is no more than a brief message written on a blue background.However, the key to this (incredibly) short video is that, in the 1-second it runs, the viewer is unable to read the complete message. A viewer is required to hit play again, and again (and again and again and again…and maybe even again…) in order to find out what it says. The obsessive pressing of the play button acts to help place you in the shoes of an individual suffering from OCD. For some of these people, pressing the button once wouldn’t be sufficient, even if they had enough time to read the message thoroughly.

The individuals behind this ad, as well as the exact motivation for its creation besides to raise awareness remains unknown. The rumor is that McCann Erickson of Israel has created it, possibly as an entry for the Cannes Good Work Contest. Either way, it’s a great message and a great cause. I’ve embedded the video below– how many clicks will you need?