ECG PR: Some Mandatory Boasting

Yesterday was the culmination of our semester long PR campaign for the East Coast Greenway (see previous post). We held an event called Mother’s Day on the Greenway, celebrating families everywhere and encouraging them to get out, spend some time together, and take a walk/ride on the ECG. I was happy with the event, mainly because people seemed to be thoroughly enjoying it. My group and I worked very hard to put everything together and couldn’t have done it without the help of the ECG Alliance.
To top it all off, we got some great media coverage. Not only did we get great support and coverage pre-event, thanks to email listings, community calendars, and local papers, but we also managed to make it onto the news.
WPRI Fox Providence news showed up and did a 45 second slot on our event. Group member Samantha Eckel did a great job handling an interview and we’re all very proud of how it turned out. So, for the sake of bragging, I’ve embedded the video into this post. I couldn’t be more proud of our group and the work we did for, and leading up to, this event. Rarely has a group worked so well together– meshing perfectly by each bringing our own specialties to the table.

For more information about the East Coast Greenway I urge you to check out their website.

Advertisements

NY Welcomes a Week of Social Media

As if we needed another reason to get hooked in by all of our social networking sites. This upcoming week, February 7-11, is Social Media Week. A globally recognized event first launched in  2009 by Toby Daniels, SMW is “a global platform that connects people, content, and conversation around emerging trends in social and mobile media.” While the center of this conference will be in NYC this year, the events are worldwide–from London to Paris to Hong Kong.

The official website describes the event:

Delivered primarily through a network of internationally hosted biannual conferences and online through social and mobile media, Social Media Week brings hundreds of thousands of people together every year through learning experiences that aim to advance our understanding of social media’s role in society.

There will be over 150 events throughout the city, utilizing New York’s various hot spots, including the UN and the Guggenheim. The highlight of the event will undoubtedly be keynote speaker Dennis Crowley, the CEO of Foursquare. Other activities include a panel on social media and music as well as an event from the UN dealing with global social media. Sponsors include Nokia, Pepsico, NY Public Library, and a variety of marketing and PR-based companies.

With the growing importance of social media in both our professional and personal lives, what better way to educate and celebrate the trend. I’m sure several companies will have wisely taken advantage of this conference. Wish I could be there!