NY Welcomes a Week of Social Media

As if we needed another reason to get hooked in by all of our social networking sites. This upcoming week, February 7-11, is Social Media Week. A globally recognized event first launched in  2009 by Toby Daniels, SMW is “a global platform that connects people, content, and conversation around emerging trends in social and mobile media.” While the center of this conference will be in NYC this year, the events are worldwide–from London to Paris to Hong Kong.

The official website describes the event:

Delivered primarily through a network of internationally hosted biannual conferences and online through social and mobile media, Social Media Week brings hundreds of thousands of people together every year through learning experiences that aim to advance our understanding of social media’s role in society.

There will be over 150 events throughout the city, utilizing New York’s various hot spots, including the UN and the Guggenheim. The highlight of the event will undoubtedly be keynote speaker Dennis Crowley, the CEO of Foursquare. Other activities include a panel on social media and music as well as an event from the UN dealing with global social media. Sponsors include Nokia, Pepsico, NY Public Library, and a variety of marketing and PR-based companies.

With the growing importance of social media in both our professional and personal lives, what better way to educate and celebrate the trend. I’m sure several companies will have wisely taken advantage of this conference. Wish I could be there!

Barbie & Ken Rekindle…online

They are the Ross and Rachel of toys. Will they or won’t they? Their indecision has plagued us for years…and the intrigue has just gotten even more compelling.

Many might recall that back in 2004, Barbie and Ken, the idyllic couple of our childhood imaginations, decided to take a bit of a romantic break. Perhaps these two ‘plastic celebrities’ decided they each wanted to spend just a bit more time on one of their numerous careers (i.e. rocket scientist, professional dancer, veterinarian). Whatever the reasoning, Mattel, Inc. split the two up.

And now, on the eve of Ken’s 50th birthday (wow, he looks good for his age– think he had some work done? plastic surgery maybe? sorry lame joke), Mattel has launched a digital marketing campaign of epic proportions in an attempt to reunite the two lovelorn dolls.

A jack-of-all-trades, Ken’s next greatest challenge is to win back his true love. Since the break up, Ken has been undergoing an image overhaul. Now he’s ready to show his new self off, and he’s using the power of social networking to do so. Consumers are encouraged to check out Ken’s profiles, as well as the hub site barbieandken.com. You can even vote in an online poll asking, “Should Barbie Take Ken Back?” Leaving no viral stone unturned, other social marketing sites being utilized include Facebook, twitter, foursquare, and YouTube. Fans can follow the love story as it unfolds, with both of the dolls actively engaging in socializing through these sites. Ken has been known to tweet anything from nostalgic memories about times with Barbie to his favorite articles in contemporary mens’ magazines.

So why the campaign, and why now? Well, besides the obvious excitement over Ken’s birth-aversary (that’s birthday and anniversary combined), the release of the latest Ken doll is also causing quite a stir. The new “Sweet Talking Ken” doll  is described as being “the ultimate boyfriend for every occasion,” praising his ability to say “whatever your want him to say!” Certainly sounds good.

Also in the works, in attempt to gain further notice, Mattel has started a web series called “Genuine Ken.” The series, hosted by Hulu,  is looking for the literal equivalent of the toy company’s newest Ken doll. The contestants all compete for the title of “The Great American Boyfriend.”

Another clever scheme is the product incorporation within the campaign. Ken be seen promoting any number of products. For instance, he uses a Macbook while browsing Google Chrome.

All in all, the concept seems pretty great. The famous dolls’ relationship spans generations, and by using the internet, the company has successfully targeted the modern youth. What do you think? And more especially, should Barbie take Ken back?