Looking for a good deed of the day?

Looking to feel a bit better about yourself?

Looking to justify the countless hours you’ve spent on the computer with a bit of selflessness?

Or maybe you just want to give back.

If any one of those statements applies to you, I suggest you follow this link to the Greater Good Network where, with just a click of the mouse, and no cost to you, you can:

a. Sponsor a donation of food to help stop world hunger

b. Sponsor a donation of funds for free mammograms to find and treat the earliest symptoms of breast cancer

c. Sponsor the donation of food and care for rescued animals

d. Help provide free meals to down and out veterans

e. Sponsor the donation of free therapy for children with autism

f. Help provide children in need with proper healthcare

g. Fight illiteracy by sponsoring the donation of free books

h. Help protect wildlife habitats

i. All of the above

 

And all it takes from you is a simple mouse click. No costs, no signing up for anything, no strings attached.

While you’re there, feel free to sign any number of petitions that are also helping to make our world a better place.

Who knew giving back could be so simple?

And for those on the go, don’t fret– There’s an app for that.

 

Helping A Reporter [and yourself] Out

Every time I see the emails, I assume the gummy candy company HARIBO has decided to reach out to one of their most valuable customers. While I remain disappointed with their lack of communication, I still always rejoice at the viewing of a new email from “Help A Reporter Out.” For those of you not familiar with HARO, this social media service, founded by Peter Shankman, aids in bringing together the reporters and the sources. As the website proclaims, since HARO’s first introduction in 2008, it has brought together “nearly 30,000 reporters and bloggers, over 100,000 news sources and thousands of small businesses together to tell their stories, promote their brands and sell their products and services.” Best of all– HARO is free!

I was first introduced to HARO at my internship when I was told to subscribe via email. On my second day there, I was instructed to subscribe and keep tabs on the emails. Any possible stories relevant to our clients were to be noted and reported. As a small PR firm, the company didn’t have excess funds to spend on subscribing to an expensive source, such as HARO’s primary competitor PR Newswire’s ProfNet service.

Many similar small organizations have also taken advantage of this service. As Shankman says, “People– like real people, you know, mom-and-pop types– email me and say, ‘Thank you so much. I would never have been able to afford this kind of press.'” As HARO’s tagline perfectly states, “Everyone’s an expert at something,” and Shankman’s service brings them all together. We can all benefit from something the email has to offer– whether to promote a company, brand, or person, HARO connects the reporter and the source.

Within its first year, HARO’s subscribers grew from 3,000 to 40,000. With so many requests and so much interest, Shankman is forced to send out anywhere from 1 to 2 emails per day– each with a fun and interesting subject line.

For more information on HARO, check out their website, or read this interesting article comparing the service to ProfNet. Or, even better– sign up to receive their emails!

Sharing a Tune.

I think I got this song as a free download from i tunes about a year ago, and now I can’t stop listening to it. Sure, it may technically be a Christmas song, but come December 26th, I’ll still be hitting the repeat button.

Enjoy!

Winter White, by A Fine Frenzy

UPDATE:

Technical difficulties in embedding the song link (does any one know an easy way to do this? if so, please let me know).