In a previous post featuring a rather unsuccessful poll, I asked readers about their Oscar viewing habits in terms of social media. What networks would you stay connected to throughout the show?
Embodying the very spirit of the social media and award show connection was James Franco, who tweeted away from backstage. Despite a less than stellar performance, he at least did well in documenting behind the scenes footage that was enjoyed by thousands of Twitter users. Other celebrities, such as Mark Ruffalo, Jennifer Hudson, and Franco’s fellow co-host Anne Hathaway took to Twitter as well, but more important were the viewers who hit up social network sites and what they were talking about.
Mashable has put together a nice little report of the who, what, and how much from Oscar night. While I’ve featured a couple key/interesting stats in this post, I highly suggestion heading over to the article itself to find out more.
- Certain moments throughout the broadcast featured dramatic increases in tweets. For instance, when Oprah Winfrey presented the award for Best Documentary (to Inside Job) a record number of 11,780 tweets were sent out! Here are some more spikes:
- In terms of Trending Topics, Tweetbeat’s measurements reported that Inception as the most tweeted about film, followed by The King’s Speech second. Other trending films included Toy Story 3, The Social Network, and The Fighter.
- The twitterverse was similarly interested in the nominees, with James Franco leading the topic trends. Since Franco’s nomination in January, a reported 58, 197 tweets have mentioned the actor. During the award show itself, Franco received 21,117 mentions. His co-host Anne Hathaway was the second-most tweeted about celebrity, followed by Natalie Portman.
- During the 24 hour period following the awards show, nearly one million people in the U.S. alone mentioned the word “Oscar” in a status update on Facebook.
- Of all the Oscar topics, The Kings Speech received the most attention with 152,324 mentions throughout the United States.
To find out more about the world of the web on Oscar night, check out the full article on Mashable.com.
So, how did you stay connected? Did you help make up some of the numbers of these statistics? I know I did.