Oh, Thank Blog!

The other day, my post on Meme’s gained some attention after being “Freshly Pressed” by WordPress. My measly 10 random views a day skyrocketed to over a thousand. Comments came pouring in, as did ‘likes’ and even subscriptions to my blog. In fact, the primary reason most of you are reading this now is probably due to my one minor success. I’m not writing this as a boast, but rather to convey my disbelief that quickly led to some over-analyzing of the splendid situation.

I started this blog for a couple of reasons:

  1. To vent to an online community of nameless readers.
  2. To keep myself updated on PR & Media related events.
  3. To get myself (and my resume) out there, even if only as a resume builder.
  4. To deliver news as well as my own opinions.

Going into this experience, reasoning number four was not necessarily leading the pack. I realized that as “just another silly blogger” my chances of actually delivering my messages to a mass audience were pretty slim. I’ve been on twitter for some while, and despite any wit or wisdom (or at least what I would consider to be the two), my followers still mostly include real-life friends and the random spammers who want me to buy prescription drugs off the black market (and I of course don’t block these individuals because, let’s face it, I like to see my number of followers as high as possible–even if they are scumbags or robots). Due to my limited success on twitter, I came into the blogosphere with similar expectations. I planned for it to be more of a personal social networking tool, rather than one with mass appeal. But after the other day’s “Freshly Pressed” occurrence, I found my blog open to whole new opportunities.

The idea of people actually reading these posts is slightly intimidating (sorry for all the grammar and spelling mistakes…), but even more frightening– it’s slightly empowering. While I know my readership isn’t exactly of epic proportions, it’s more than I would ever expect. These readers, and the supporting and informative comments they’ve made lead me to the ultimate point of this latest post: The internet and its social networking sites have truly revolutionized the power of the people in getting their voice heard.

Perhaps I was first struck by this idea when I heard that Tweets would start to be recorded for the Library of Congress (so, years from now, some extremely bored relative of mine can look up my nonsensical 140 character ramblings). This latest blog experience has added to my disbelief. The internet is such a powerful resource in getting our voices heard. PR and Marketing companies caught on to this trend from the very beginning, capitalizing on the free publicity and tools. The best examples of the public using this power comes from Presidential elections, especially this past election when the youth voters made up a great majority of Obama’s support. Our ideas and opinions can be posted for the world to see. There is not filter or gate-keeper to keep our voices from being heard. Of course, garnering enough attention to make your message worthwhile is another campaign, but there remains that ability to freely voice your opinion to the possibility of a mass audience.

I know people will be reading my posts now. This fad may only last another week, or another month, but I at least know that my voice is being heard. People value my opinion and what I have to say. Whether they agree with me or not, whether they learn something from my posts or find them to be aimless ramblings– I know that people are at least taking the time to look at these words that I’ve put effort into creating. This is a wonderful feeling.

While I wanted to (quick) post to reflect upon the powers of the internet, I also want to take the chance to thank everyone for their support. The internet is filled with faceless and nameless viewers that I may never meet, but the positive and encouraging reactions they have to my writings are humbling. Thank you so much for your support and viewership. I wish you success in your blogs, and look forward to reading what everyone else has to say. We live during a very interesting time, and it’s wonderful that we can get the full effect of events through the opinions of others.

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Yo Quiero Taco Bell’s new Ad campaign?

The other day I was reading an article discussing whether or not (and how) Taco Bell should publicly acknowledge the lawsuit brought against them. The suit claims that the fast food chain’s beef filling is more like ‘beef.’ The taco filling, they maintain, is not up to FDA standards.

While the possibility of this lawsuit critically affecting Taco Bell’s financial status are slim, the company has decided to publicly, and creatively, address the issue. Starting on Friday, Taco Bell is launching an advertising campaign in such mass print newspapers as The New York Times, Wall Street Journal, and others. The purpose of these ads, says Taco Bell’s president Greg Creed, is to “set the record straight.”

Creed insists that the lawsuit is “bogus and filled with completely inaccurate facts.” Perhaps demonstrating the truth to this statement, the company has committed itself to this rather expensive advertising campaign. While no official price tag has been released, the ads are full-page, color, and in major publications; adding up to a hefty price tag.

The page boldly declares, “Thank you for suing us. Here’s the truth about our seasoned beef,” followed by a rundown the meat’s true ingredients.

While this case has made headline news, Taco Bell didn’t necessarily have to address it. Opponents might have argued that by addressing it publicly, they are bringing more attention to a case better left to fizzle out on its own. As mentioned, despite the coverage, Taco Bell’s reputation and finances would not necessarily be dramatically effected. However, the fast food restaurant’s confidence in their own product has led them to take a stand. Does this ad campaign just add more fuel to the fire, or is Taco Bell being smart in acknowledging the claims brought against them?

With all of the debate going on, all I can think of is the days of the Taco Bell Dog ad campaigns. Oh to return to those days…Yo quiero Taco Bell dog.