It is a universally acknowledged truth that rush hour traffic is absolutely despicable bumper-to-bumper traffic is the worst, and traffic jams are the bane of all drivers’ existence.
Taking this into mind, Coca-Cola decided to live up to their motto and “spread the happiness” to a situation teeming with displeasure.
To promote their new, smaller sized Coke Minis, Coca-Cola transformed a highway in Bogotá, Colombia into an outdoor theater. Models were hired to hand out typical movie theater refreshments– popcorn, nachos, and of course the new Coke Minis– to the lucky drivers stuck in traffic.
A screen was erected to show a film, synced with a radio station for the accompanying soundtrack, giving drivers the full movie theater experience.
It seems foreign to see so many smiling faces in bumper-to-bumper traffic, but it’s certainly attention-grabbing. In fact, this is probably the only example where drivers weren’t in a rush for the traffic to start moving again.
Check out the video below to see how Coke “spread the happiness” in an unlikely situation: