Little Life Lessons: 1

I’ve decided to add a new segment to my blog. I’m calling it “Little Life Lessons.” It will simply feature a photo (taken by yours truly) and a little life lesson (hence the name). The idea came to me when I was looking through my photos the other day in a fit of nostalgia. Looking back on some of my most treasured events, I realized the importance of all the small things I’ve learned in life. I wanted to share, hoping to bring a little insight, smile, and joy. I am by no means a Life Coach, but I think we can all learn to appreciate the little things in life, and the lessons we take from them.



Stand out from the flock.

PR Humor: “The Most Amazing Press Release Ever Written”

How would you like to read the [self-proclaimed] “Most Amazing Press Release Ever Written” ?

Well you’re in luck, because Mitch Delaplane, founder of PitchPoint Public Relations, has seen fit to bequeath upon us this most amazing release.

Delaplane clearly displays his unique approach toward the industry, but putting a twist on the classic release. This tactic is sure to garner much deserved attention for his company. So read on and enjoy, but beware contradicting the release’s title, because, as the press release concludes: “If you disagree, issue your own press release and prepare for war.”

The Most Amazing Press Release Ever Written

PR Professional Distributes Groundbreaking Press Release

CHICAGO, Jan. 11, 2011 /PRNewswire/ – Mitch Delaplane of PitchPoint Public Relations has issued the most amazing press release ever written.  While hundreds of press releases are distributed daily, Delaplane feels this particular release will go down in history as the most amazing press release that has ever been written.

“I’ve been in the business for over ten years and have to say, I’m speechless,” claims Delaplane.  ”The title alone grabs you and demands that it be read.  Then there’s this quote that completely takes things to an entirely new level.  I’m proud of this press release.  In fact, I think it is [really] amazing.”

Typically reserved for company news announcements and other public relations communications, the press release has long been the favored default for informing media about exciting, groundbreaking news.  Then this news release comes along and changes everything people thought they knew about press releases.

“I’m quoting myself again because the first quote didn’t do it justice,” says Delaplane.  ”If you’re still reading this news release, then you know what I’m talking about when I say it’s something special.  In fact, it’s 483 words of pure awesomeness.  When it crosses the wires, I believe history will have been made.”

The science behind this Earth-shattering news release lies in its simplicity – no science, just pure old press release craftsmanship.  It started with an incredible brainstorming session that asked a very simple question: “what makes a press release amazing?”  Elaborate notes from that brainstorm were then formulated into mesmerizing sentences, paragraphs and pages…all expertly designed to make you pause and reflect at the brilliance of this press release.

Every single word of this news release was track changed, stetted, then track changed again to its original draft.  Upon final approval, it was spell checked, fact checked and printed for posterity.  The result is a two-page, 1.5-spaced news release that is like no other news release in existence.

According to PitchPoint Public Relations you have just read the most amazing press release ever written.  If you agree, tell Mitch at or follow him on Twitter at Lifeisamitch.

If you disagree, issue your own press release and prepare for war.

About PitchPoint Public Relations

PitchPoint Public Relations is a very small public relations company located in Chicago, IL.  It currently consists of Mitch Delaplane, an Apple computer and his bloodhound Sally (no overhead, just great PR).  Mitch has been doing public relations since 1999 and has worked for some of the largest public relations agencies in Chicago and many of their Fortune 500 clients/brands.  While he can do every single facet of public relations, his background is in consumer and sports marketing.  His main interests are helping companies develop creative programs and alternatives to traditional public relations tactics.

SOURCE PitchPoint Public Relations

Stumbled Upon: Scala & Kolacny Brothers

Okay, so it’s less that I stumbled upon them than that I was introduced to them. The Scala & Kolacny Brothers Choir is a Belgian girls choir quickly gaining popularity for their unique arrangements of well-known songs. Conducted by Stijn Kolacny and accompanied by Steven Kolacny, the group was formed in 1996 and has gone on to put together 5 albums. Their songs are mostly specially arranged versions of popular songs. Their inspirations have ranged from Bjork to Radiohead, U2 to Rammstein. While also known for their own beautiful musical arrangements, it’s the distinct and hauntingly beautiful covers that have gained The Scala & Kolacny Brothers Choir the most notice. More recently, the Choir’s Depche Mode cover, Creep, was used in The Social Network’s trailer.

Okay, so here’s the bad news: most of their music is still unable to be purchased within the United States. itunes certainly doesn’t carry them– a real shame considering some of the random garbage you can find on there.

The good news? YouTube has a plethora of videos of their songs. Several are live performances that are just incredibly powerful.

So go take a listen and enjoy. I hope your equally impressed with their work.


Creep (Radiohead Cover), Scala & Kolacny Brothers Choir

Stumbled Upon:Surrealist Art:Vladimir Kush

Has anyone ever heard of Vladimir Kush? I hadn’t, until I stumbled upon some of his work online. His art is gorgeous, surreal, and magical. The worlds he imagines within each picture is truly  quite fantastic and fantastical. Here are just a few examples of his work:

What do you think? Seen anything like it? If so, who? I’d love to see more!