My first thought was that Tumblr must be some distant cousin of Flickr. Social media sites ignoring the use of the letter ‘e’ (still looking for a scientific explanation behind that). This was more than a year ago, when the site was still getting off its feet and riding on the road of uncertainty. Even after its success, it took me a while to hop on board. Finally, I took the plunge, using my Communications major as a justification signing up for yet another social networking platform. It’s been about a month now, and I must self-consciously admit– I’m hooked.
The Tumblr site to me seems like a more visual, less organized Twitter. While your posts don’t need to be fewer than 140 characters, I personally tend to ignore the longer passages. The greatest benefit is the visual aspect– no need to click away to another page to view pictures and, more importantly, gifs. While my experiences on Tumblr are still relatively limited, I’ve found the community to be littered with positively every imaginable gif known to man. Than again, I say ‘littered’ like bad thing. In fact, Tumblr has brought out in me the absolute geek and fan-fanatic. Unlike my twitter and blog, where I try to maintain a certain level of professional posts and demeanor, Tumblr has quickly become my guilty pleasure. Not that the material is inappropriate, but it certainly is without educational benefits. Instead, my favorite posts (is that even the correct lingo?) include gifs from my numerous favorite television shows.
But enough about me and my utter television/film nerdiness. Back to my initial point in writing this post. During my own use of Tumblr, I couldn’t help but wonder how often the platform was used at a professional level. I have one friend who uses Tumblr for the local publication she writes for– that seems like a reasonable and intelligent use of the site. However, unlike Twitter or Facebook pages for companies and brands, I feel like Tumblr isn’t nearly as professional. Once again, this is simply my opinion on the matter, one I’ve gained from only a limited introduction to Tumblr.
I decided to look into the overall use of Tumblr, and found a some interesting facts. For instance, it was only in early 2010 that Tumblr really hit its stride. Within 6 months, Tumblr doubled its page views. People were starting to catch on to this new fad, with nearly 25,000 people a day signing up for profiles.
I discovered that some of the most popular professional users of Tumblr are mainstream media. Tumblr was another medium through which they could publicize their stories. Everyday bloggers (like myself) also caught on, enjoying the ease the platform provided for posting pictures as well as words.
While the businesses that use Tumblr come from various fields, there remains a high presence of media outlets and personal bloggers. Especially in comparison to the rise of Twitter use among big name corporations (i.e. Fortune 500 companies), Tumblr remains a more personal and social platform. That’s not to say that a company wouldn’t have any success with the website. I think one of the more endearing factors about Tumblr is the lax environment and community. For this reason, small- and medium-sized organizations are among the first professional groups to turn to Tumblr.
But what about everyone else? What do they, and you, think the benefits of Tumblr are?
One article I found explained Tumblr’s success as such: “Many attribute it to a thrust for the ‘tweener’ social media site – more content than Twitter, less than a full blog… Many use Tumblr as a simple alternative to WordPress, Blogger, or Typepad with quick blogging, reblogging, and feed integration options that allow for faster, more automated methods of running a blog.”
Right now, I’m hooked on the site, but how long will my interest in my own obscure obsessions last? How many Princess Bride or Sherlock (BBC) gifs can one possible watch before wanting more? Overall, I wonder if Tumblr will survive to become the “next big thing.” This, in many ways, will be dependent upon industrial adoption of the platform. Will companies make profit from this website? Can they use it to their advantage? Will it really make a difference with their consumers?
What do you think? Will it last? Do you use Tumblr? What are the benefits? Negatives?
I would love to hear opinions from more ‘experienced’ users.