This past semester, I’ve been involved in a PR class in which our primary assignment is to carry-out an actual public relations campaign. We chose our project back in January, and since then we’ve been formulating and working on some very rewarding and exciting work in association with the East Coast Greenway Alliance.
There are five of us in the group, with myself acting as Account Executive. Our primary goal was to raise awareness about the ECG. For those of you that don’t know about it, I encourage you to check out there site. The ECG is an urban bike trail initiative, connecting more than 3,000 miles of path throughout the Eastern Coast of America. From Calais, Maine to Key West, Florida, the biking and walking path reaches into several hundreds of communities. And yet, the ECG, which is primarily funded state endowments and private donations, remains largely unfinished. For this reason, as well as to bring attention to a wonderful, community-centric outdoor activity, our group has passionately worked to raise awareness of the ECG.
Now, as we see the semester slowly winding down, we are hit with our most time- and energy-consuming project yet– the event. As part of our campaign, and in association with a ECG sponsored bike ride, we are representing our local chapter of PRSSA in the Providence-based event: Mother’s Day on the Greenway.
Taking place on Mother’s Day, May 8th, from 2 to 4, families are invited to share in the fun. The event will take place in India Point Park in Providence, RI. With music, activities, free giveaways, and plenty of fun for everyone, we hope to see several friendly faces taking advantage of the Spring weather and biking/walking opportunities. Bring mom, dad, the kids, grandparents, aunt, uncle, or even your dog!
And so, with less than 2 weeks until the event, my group and I are in WORK MODE. Lots to do and lots to look forward to, as well. In a way, it’s sad to see this campaign come to an end. The work has been very rewarding, and the connections we’ve made with the ECGA have been tremendously helpful. Overall, it has been a wonderful learning experience that has also afforded us hands-on experience in the field.
So if you live on the East Coast and are looking for a way to enjoy the warm weather, why not check to see if the ECG passes by you!