What does Tumblr mean to you?

I’ve been on Tumblr for about 6 months now and I’m surprised to say that the novelty has yet to wear off.

I mainly use the site to keep updated on and entertained by my television and movie fandoms ( [n] The community that surrounds a tv show/movie/book etc. ), and generally let out my inner nerd. From my own personal use, I would have supposed that the site would remain more of an alternative social site, always in the shadows of the more thriving Facebook and Twitter. And yet, despite my suppositions, a Nielsen Co. report finds that Tumblr has gained 183% in popularity from 2010 to 2011.

Further findings from the study include:

  • The site averages 21,280 messages and links posted daily. To better understand this figure, understand that it surpasses the number of blogs hosted by WordPress in one month.
  • More than 57% of Tumblr users are under 34 with only 17.5% over 50 years of age.
  • Tumblr uses are more often female (53%)…but not by much.

So why has this site gained so much popularity? And does its notably younger user base point toward Tumblr’s continued trend and growth?

Technically speaking, Tumblr is a form of microblogging. Microblogging  “differs from a traditional blog[ging] in that its content is typically smaller in both actual and aggregate file size. Microblogs ‘allow users to exchange small elements of content such as short sentences, individual images, or video links.'” Other examples of microblogging include Twitter and even Facebook.

To me, it is easy to see how Tumblr is more similar to Twitter than to a blog, such as WordPress. For one, people don’t often use Tumblr for longer messages or posts. On Twitter, individuals are actually forcibly limited in their content (140 characters max).

As for myself, on Tumblr I often just reblog posts that I find informative, humourous, or interesting; I rarely add unique content to the site. Many times, as with Twitter updates, the content of a post may send  the user to a completely separate site. The main focus is not the post itself, but the links or pictures that may lead to another domain.

Tumblr emphasizes how easy it is to use the site. And certainly, the directions are as simple as the  functions of the site. While some may use Tumblr as a primary blog, I still find the site to be less professional due perhaps in part to its simplicity. By this I mean that I don’t feel that one can accurately learn about me via my Tumblr page, whereas I consider my WordPress blog to be an accurate professional representation of myself (much as some people would consider Facebook to be a personal representation of themselves). There are just fewer opportunities to personalize and declare oneself on Tumblr. But then again, as I mentioned earlier, my primary purpose in having a Tumblr account is to free my inner geek.

I also want to clarify that by “less professional” I do not mean that companies and brands are wasting their time on the site. In fact, I feel that Tumblr is a really great way to reach a niche market– whether it be youth in general, or more specific fandoms of certain products and programs. Tumblr is a community in which people are constantly sharing information, even if there isn’t nearly as much direct conversing. It is also a community filled with very opinionated and interested individuals who are purposely seeking information on things that may interest them.

In my opinion, Tumblr is a fun site, but not one that I would ever put on a resume. It’s a place for me to relax and learn more about things that I might enjoy outside of a professional environment. I would love to hear more about other people’s opinions on the site.

Sound off below or respond to the poll. (Note: the last time I tried a poll it failed miserably. Please prove me wrong and restore my faith in both bloggers and polls).

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Oscars: tweet, tumble, post or blog?

The Academy Awards are tomorrow night and, while it’s no Super Bowl, the show is sure to reach a large audience. For the past few weeks (okay, let’s be serious, knowing my interests it’s more like months) my social networking sites have been ablaze with Oscar commentary and speculation. From Facebook to Twitter to Tumblr to the Blogosphere– everyone has an opinion and loyal followers like myself just can’t get enough of it.

Tomorrow night will find my in front of the television with my computer at hand, ready to shush any unnecessary comments from the peanut gallery that is my apartment (I’m ruthless when it comes to these things). I’ll be completely hooked in the Oscars both onscreen and behind the scenes thanks to modern day technology. This got me thinking– how will other people be enjoying the Oscars? What sites will they be using to keep connected, whether they’re watching in real time or not. And so I have introduced my very first blog poll!! This might be an epic failure, but I’m genuinlely curious to find out about the obsessive viewing habits of other social media nerds. So let me know that I’m not the only one!

Will Tumblr get Tossed?

My first thought was that Tumblr must be some distant cousin of Flickr. Social media sites ignoring the use of the letter ‘e’ (still looking for a scientific explanation behind that).  This was more than a year ago, when the site was still getting off its feet and riding on the road of uncertainty. Even after its success, it took me a while to hop on board. Finally, I took the plunge, using my Communications major as a justification signing up for yet another social networking platform. It’s been about a month now, and I must self-consciously admit– I’m hooked.

The Tumblr site to me seems like a more visual, less organized Twitter. While your posts don’t need to be fewer than 140 characters, I personally tend to ignore the longer passages. The greatest benefit is the visual aspect– no need to click away to another page to view pictures and, more importantly, gifs. While my experiences on Tumblr are still relatively limited, I’ve found the community to be littered with positively every imaginable gif known to man. Than again, I say ‘littered’ like  bad thing. In fact, Tumblr has brought out in me the absolute geek and fan-fanatic. Unlike my twitter and blog, where I try to maintain a certain level of professional posts and demeanor, Tumblr has quickly become my guilty pleasure. Not that the material is inappropriate, but it certainly is without educational benefits. Instead, my favorite posts (is that even the correct lingo?) include gifs from my numerous favorite television shows.

But enough about me and my utter television/film nerdiness. Back to my initial point in writing this post. During my own use of Tumblr, I couldn’t help but wonder how often the platform was used at a professional level. I have one friend who uses Tumblr for the local publication she writes for– that seems like a reasonable and intelligent use of the site. However, unlike Twitter or Facebook pages for companies and brands, I feel like Tumblr isn’t nearly as professional. Once again, this is simply my opinion on the matter, one I’ve gained from only a limited introduction to Tumblr.

I decided to look into the overall use of Tumblr, and found a some interesting facts. For instance, it was only in early 2010 that Tumblr really hit its stride. Within 6 months, Tumblr doubled its page views. People were starting to catch on to this new fad, with nearly 25,000 people a day signing up for profiles.

I discovered that some of the most popular professional users of Tumblr are mainstream media. Tumblr was another medium through which they could publicize their stories. Everyday bloggers (like myself) also caught on, enjoying the ease the platform provided for posting pictures as well as words.

While the businesses that use Tumblr come from various fields, there remains a high presence of media outlets and personal bloggers. Especially in comparison to the rise of Twitter use among big name corporations (i.e. Fortune 500 companies), Tumblr remains a more personal and  social platform. That’s not to say that a company wouldn’t have any success with the website. I think one of the more endearing factors about Tumblr is the lax environment and community. For this reason, small- and medium-sized organizations are among the first professional groups to turn to Tumblr.

But what about everyone else? What do they, and you, think the benefits of Tumblr are?

One article I found explained Tumblr’s success as such: “Many attribute it to a thrust for the ‘tweener’ social media site – more content than Twitter, less than a full blog… Many use Tumblr as a simple alternative to WordPress, Blogger, or Typepad with quick blogging, reblogging, and feed integration options that allow for faster, more automated methods of running a blog.”

Right now, I’m hooked on the site, but how long will my interest in my own obscure obsessions last? How many Princess Bride or Sherlock (BBC) gifs can one possible watch before wanting more? Overall, I wonder if Tumblr will survive to become the “next big thing.” This, in many ways, will be dependent upon industrial adoption of the platform. Will companies make profit from this website? Can they use it to their advantage? Will it really make a difference with their consumers?

What do you think? Will it last? Do you use Tumblr? What are the benefits? Negatives?

I would love to hear opinions from more ‘experienced’ users.