Charlie Bit My Finger Food

Is nothing sacred anymore?

One of my favorite YouTube videos has officially sold out. But then again, as far as selling out goes, this one doesn’t seem so bad.

The popular “Charlie Bit My Finger” YouTube video never fails to bring a smile to my face. Maybe it’s the two adorable children, maybe it’s the British accents, or maybe it’s the all-to-familiar exchange between an older and younger sibling. Well clearly I’m not the only adoring fan because after 366 million views, Gerber  has used the video in a campaign for their Gerber Finger Goods.

The video is the same we’ve come to know and love, with added pop-ups to inform parents on how to know when their children are ready to eat  finger foods– you know, instead of just their brother’s actual fingers.

The video has been up for a few weeks now and received a little more than 200,00 views. I’m unsure of how much the company paid for the rights to the  video (probably enough to send both Charlie and his brother to college a few times over), but the revamped short certainly hasn’t reached the same renown as the original.

In conclusion, the video is as funny as ever, but now it contains a few parenting tips. Simple…and efffective?

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Baldwin & Krasinski: Baseball Battles

I just want to take a moment to comment on how much I love the Yankees vs. Red Sox/Alec Baldwin vs. John Krasinksi commercials. These ads, while not overtly obvious, are actually for the New Era Cap Company.

Now, I have to admit that I’m not actually much of a sports fan. I like the Yankees, but that’s simply because I’m afraid that if I didn’t like them my family would have disowned me by now. Both my father and step-father are hard-core Yankees fans, not to mention my 91-year-old Grandmother’s team devotion (which I’m convinced is partially due to her crush on Derek Jeter). I have therefore grown up rooting for the Yankees, which according to these commercials makes me Team Baldwin– perfectly alright to me.

I love both the actors involved, and I love the whole campaign even more. Whether you’re a rabid sports fanatic, an occasional viewer, or a family-forced fan like myself, these commercials are hilarious and fun. Checking out the New Era Cap Company’s Facebook page, you can find even more information about the company and their campaign. You can even vote for which “team” you are on– and it’s quite a close race. At the time of this post, the loyalties were tied 50/50!

So maybe, like me, baseball isn’t exactly your thing. Well, lucky for the rest of us, Alec Baldwin and John Krasinski, especially when put together, are quite fantastic. Here is the latest commercial, which prompted this post. Too perfect.

Hertz says Hi to Horatio

Let’s face it, car rentals are super cool!

Or at least that’s the message Hertz is trying to get across with their latest campaign. Like so many companies before them, Hertz has decided to introduce a mascot in an attempt to spice up their image. Said mascot is named Horatio (see below) and is voiced by Owen Wilson, right on the eve of the release of Wilson’s big movie, Cars 2 (convenient timing). While getting a big name celebrity to help out is pretty awesome, the mascot itself seems a bit one-dimensional and lackluster. Then again, perhaps judgment shouldn’t be passed until we see the little guy in action.

Further adding to the campaigns intrigue is Tucker Gates, the man Hertz has gotten to direct these above mentioned commercials. While his name isn’t household knowledge, the shows on which he has worked certainly are: The Office, Parks and Recreation, and Weeds.

Working with DDB of the Omnicom Group and the digital agency G2 Worldwide, the campaign is estimated at costing over $10 million! Catherine East, account director of DDB, explains the campaigns ultimate objectives as helping to refresh the Hertz image and “help us re-establish ourselves as a cultural brand.”

The target public for this campaign is defined as “20-something-year-olds,” an interesting choice and always a tricky market. While most car companies rent to those only 25 and older, Hertz has recently instituted a policy allowing for those as young as 20-years-old to rent for additional fees.

In association with Horatio, Hertz is introducing two live characters, Brake and Gas, who will also appear in a series of funny tv spots. For more information on both of these extensive campaigns, visit the website or check out the article from The New York Times.

Fun fact: Horatio, the mascot was named after Horatio Nelson Jackson, a physician who was one of the first people to drive a car across the United States.

“Cars n’ Deals”: Pixar works the web

I absolutely love viral movie campaigns, and Pixar has yet to disappoint (see Toy Story 3 social media campaign. No, seriously– click the link and check it out. It’s great!).

The first Cars movie, much like all Pixar movies, received rave reviews and prominently displayed Pixar’s unique ability to simultaneously entertain both children and parents. It’s 5 years later, and expectant audiences are eagerly awaiting the sequels upcoming release.

Trailers have been showing for a while now, promoting the film in the regular way. Pixar, however, is anything but regular. After the success of the Toy Story 3 viral campaign, the company has turned once more to director Chris Cantwell. Together with Pixar, Cantwell has put together faux car advertisement to promote the new Cars film. The video is complete with corny sales pitches, editing gaffes, and cheap-looking production quality. This ‘ad’ makes all those other annoyingly tacky bargain car commercials look award-worthy– and I say that as a great compliment. The video is hilarious and well worth a watch, for Pixar fans or those just looking for a laugh.

Pixar and Cars fan, however, are in for a special treat. Hidden within the video is link to a site where you can watch exclusive footage from the film (hint: 57 second mark). Also, if I’m not mistaken, some of the actual cars seen in video might look a bit familiar to anyone who has seen the trailer…just saying.

Sprinkled throughout the video are also hints to the new movie’s plots. Make sure to watch it more than once to make sure you catch everything. Plus, apparently the phone number they give at the end of the commercial is a working line. I might have to pick up a phone and check this out for myself!

Cars 2 opens June 24, 2011.

P.S. My favorite parts: “Lion of a deal” as he wears a tiger costume and the jingle at the end (“but don’t go too far or you’ll miss it”).

Making History Hardcore

Sifting through my daily tumblr dashboard, I came across what appeared to be a really interesting advertising campaign by the Smithsonian Museum. Upon further research, it turns out that these posters/ads were actually created by a former student, Jenny Burrows, for a class project. The ads, which followed the campaign theme of “Historically Hardcore” soon went viral and people around the web were sharing the images. After all the attention they received, Burrows was actually asked to remove any mention of the Smithsonian museum. Despite the small revision, the ads remain up and are quite interesting and fun. It seems to me that if the Smithsonian doesn’t want the campaign, some other museum should scoop it up. With the theme “Historically Hardcore,” these posters would be a great way to reach out to an audience that doesn’t typically look to museums as a source of entertainment. Plus, history is pretty hardcore when you think about it.

Tell me what you think! And be sure to check out more work by Burrows here.

Kraft’s Crafty Campaign

I will not lie. As a college student, Kraft Mac & Cheese makes up a large part of my diet.

And now, more than ever, am I interested to tell this to the world, thanks to a sneaky new Kraft Foods social media campaign. Working with ad agency Crispin Porter + Bogusky, Kraft is playing the childhood game of “Jinx.”

Over the past few weeks, anytime two individuals separately tweeted the phrase “mac & cheese,” Kraft would send each a  link The first to click the link and respond with their home address receives five free boxes of mac & cheese and a t-shirt. The promotion is going by the name “Mac & Jinx.”

It’s nice to see a brand using Twitter as their primary campaign platform. Often, Facebook is used in conjunction with these contests, but Crispin Porter + Bogusky seem to be onto something. This agency is also responsible for the Burger King advertising over the past decade or so (which, for the most part, I find incredibly creepy and yet do their job since I can’t quite seem to get them out of my head).

Perhaps you have seen some of the other Kraft mac and cheese ads the agency has worked on, including the TV ads featuring kids complaining about their parent’s  less than worthy Mac and Cheese. I found these commercials endearing and hilarious, and am glad to see that these smart ads were more than just a fluke.

 

Now, if you’ll excuse me, I have some yummy tweeting to get done. Fingers crossed!